Founders Week
Founders Week is an annual celebration at the University of Illinois that brings together entrepreneurs, investors, and the campus community to showcase innovations, support startup founders, and highlight the university's entrepreneurial ecosystem.
The inaugural Founders Week started as a place for the entrepreneurship community to come together, and I was tasked with creating a visual identity for the new event. As the first of this event, which is now an annual event, this project had many unique challenges: designing concurrently with event planning as programming details were still being finalized, delivery of campaign materials on short timelines, and creation of a distinctive visual identity within University of Illinois brand standards.
Within these constraints, we were able to establish a cohesive visual language that captured the innovative spirit of Founders Week while maintaining institutional brand integrity, delivering all materials on time to support a successful launch event.
Large stage backdrops and podium signs
Event graphics including name tags, table placement signs, podium signs, and large checks.
website registration with updated brand system (created in 2025)
